Marks & Spencer Rename Porn Star Martini Following Backlash

For centuries cocktails have had wonderfully weird and wacky names. From the Sex on the Beach to the Dark & Stormy, the more captivating the name, the more likely we are to order them at bars.

However, the subject of cocktail names is under review, seeing Marks & Spencer having to rename its ‘Porn Star Martini’ product due to its sexual connotations.

Forced to rename the tinned cocktail by drinks body, The Portman Group, the drink will now be called Passion Star Martini.

The change of name was a result of a complaint received from a member of the public. Though just one grievance was logged, The Portman Group felt keeping the original name would “open the floodgates” to other drinks having suggestive names. Therefore, changing it was the best thing to do.

An M&S spokeswoman said Porn Star Martini was a “common name for a passion fruit cocktail drink”.

“Our product launched in September 2018 and quickly became one of our most popular cocktails. However as a Portman Group co-signatory, we respect the ruling and will be changing the name to Passion Star Martini.”

Welcoming the change of name, the Portman Group said manufacturers “should always steer away from using imagery or names that are associated with sexual activity in marketing and labelling.”

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